Heralding a new chapter for Bremont and British watchmaking, Bremont has opened in China with a flagship boutique in Shanghai. Representing 50% of the world’s luxury watch market, increasing the brand presence in the Far East with the opening in Shanghai is somewhat of a landmark moment. Located on the North Piazza of HKRI Taikoo Hui in the centre of Shanghai, the 1248 sq ft boutique presents the full Bremont collection, accessories and limited-edition timepieces within Bremont’s quintessentially British store environment. A VIP private client salon has been introduced alongside innovative displays to bring to life the compelling brand stories of British Engineering, Adventure and Aviation.